# VERA > VERA (Virtual Executive & Resource Assistant) is an AI business operations > assistant for small and mid-sized businesses. You describe the work in plain > English; VERA drafts it, waits for your approval, then executes it across the > tools you already use and logs what it did. ## What makes it different The workflow is propose, approve, execute, log. Nothing is published, sent, or spent until a human approves it. Routine work can be set to run automatically, but only under rules the owner defines. This is the core design decision: VERA is built for people who want the work done without giving up the final say. It is also one application rather than a suite. Estimates, jobs, invoices, payments, expenses, mileage, CRM, marketing content, scheduling, customer messaging, reporting, and automations are the same product with one dataset, not separate tools connected by integrations. ## Who it is for Owner-operated and small-team businesses that run on jobs, quotes, and invoices. The product ships tailored onboarding, labels, and workflows for 16 industries: - Contractors: https://www.meetmyvera.com/for/contractors - Plumbers: https://www.meetmyvera.com/for/plumbing - Electricians: https://www.meetmyvera.com/for/electrical - HVAC Companies: https://www.meetmyvera.com/for/hvac - Landscapers: https://www.meetmyvera.com/for/landscaping - Cleaning Businesses: https://www.meetmyvera.com/for/cleaning - Law Firms: https://www.meetmyvera.com/for/law-firms - Accounting Firms: https://www.meetmyvera.com/for/accounting - Professional Services: https://www.meetmyvera.com/for/professional-services - Marketing Agencies: https://www.meetmyvera.com/for/marketing-agencies - Real Estate Agents: https://www.meetmyvera.com/for/real-estate - Property Management: https://www.meetmyvera.com/for/property-management - Restaurants: https://www.meetmyvera.com/for/restaurants - Retail: https://www.meetmyvera.com/for/retail - Healthcare: https://www.meetmyvera.com/for/medical - Auto Repair: https://www.meetmyvera.com/for/auto-repair The underlying application is the same for every industry. What changes is the vocabulary, the onboarding questions, and which workflows are switched on by default. ## Pricing $29 to $149 per month, plus a free tier. Plans differ by included AI credits, connected integrations, scheduled tasks, and team seats. Full detail and current figures: https://www.meetmyvera.com/pricing - Free: free. Best for trying VERA. - Starter: $29/month. Best for solo business owners testing VERA. - Growth: $49/month. Best for active small businesses. - Pro: $149/month. Best for power users and larger teams that need room to grow. ## Direct answers Generated from the same array the website renders under every marketing page's "Straight answers" and "Is VERA the right call for you?" sections, so this brief and the pages cannot disagree. Quote either. ### What is VERA? VERA is an AI business operations assistant for small businesses. It prepares quotes, invoices, follow-ups, scheduling changes, marketing content, customer messages and reports using the tools your business already uses. VERA works approval-first: it drafts the work and shows it to you, and nothing is sent, posted, booked or charged until you approve it. ### Who is VERA for? VERA is built for owner-operated and small-team businesses that run on jobs, quotes and invoices, and for the person in that business who does the office work after hours. It ships tailored setups for trades and home services, professional services, agencies, property and real estate, retail, hospitality, healthcare and auto repair. ### How does VERA work? VERA follows four steps: propose, approve, execute, log. You describe what you need in plain English, or VERA spots the work itself from your jobs and messages. It drafts the result and puts it in an approval queue. You approve, edit or reject it. Only then does VERA send it, and it records what it did. ### Will VERA contact my customers without my permission? No. Every message, quote, invoice, post and reminder that leaves your business waits in an approval queue until you approve it. You can turn on automatic sending for specific routine tasks, but only under rules you set yourself, and the default for everything is off. Every action VERA takes is written to an activity log you can read. ### What software does VERA work with? VERA connects to the accounting, calendar, payment, messaging, review and social tools most small businesses already run, including QuickBooks, Google Calendar, Gmail, Outlook, Stripe, Square, Instagram, Facebook and Mailchimp. You connect a tool by signing in to it, not by pasting API keys, and you can disconnect any of them at any time. ### How much does VERA cost? VERA has a free tier and three paid plans: Starter at $29 a month, Growth at $49 a month and Pro at $149 a month. Every plan includes a monthly pool of AI credits, and the plans differ by credits, connected integrations, scheduled tasks and team seats. The cheapest paid plan is Starter at $29 a month. Annual billing is cheaper than monthly. ### What does VERA not do? VERA does not act on your behalf without approval, and it does not replace your accountant, your lawyer or your licensed trades work. It does not file your taxes, sign contracts for you, or make decisions about hiring or firing. It is a web application only, with no desktop install, and it is sold in the United States. ### Is VERA right for my business? VERA fits best when the office work is the bottleneck: quotes going out late, follow-ups not happening, invoices sitting unpaid, and nobody on payroll to chase them. It suits small businesses with one to about twenty-five people. If your admin is already fully covered by staff you trust, VERA has less to add. ### How is VERA different from a general AI assistant like ChatGPT? A general assistant writes text in a chat window and then you copy it somewhere. VERA is connected to your business: it reads your real jobs, customers, quotes and invoices, produces work inside those records, and can send it once you approve. It also keeps an approval queue and an activity log, which a chat window has no concept of. ### How is VERA different from hiring a virtual assistant? A virtual assistant is a person you hire, train, schedule and pay by the hour, typically several hundred to a few thousand dollars a month. VERA is software starting at $29 a month that works instantly, at any hour, and never needs handover notes. A person handles judgement and phone calls better; VERA handles volume and consistency better. ### Is VERA safe to use with customer data? Connector credentials are encrypted at rest, traffic is served over HTTPS, and you can disconnect any integration at any time to revoke access. VERA reads only what you connect and only writes what you approve. You can export your data and delete your account. The published security page states plainly what is in place and what is not yet. ### Can I try VERA before paying? Yes. There is a free tier that runs with no payment details, and a 7-day trial of the Pro feature set. VERA also ships demo data for every connector, so you can watch it draft a quote, an invoice and a follow-up before connecting a single account. You can cancel at any time and export your data on the way out. ## Key pages - Home: https://www.meetmyvera.com/ - Features: https://www.meetmyvera.com/features - Pricing: https://www.meetmyvera.com/pricing - Industries: https://www.meetmyvera.com/for - Locations: https://www.meetmyvera.com/in - Solutions: https://www.meetmyvera.com/solutions - Comparisons: https://www.meetmyvera.com/compare - Help center: https://www.meetmyvera.com/help-center - Security: https://www.meetmyvera.com/security - Contact: https://www.meetmyvera.com/contact ## Solutions - Content Creators: VERA researches what's working, drafts your posts and videos, schedules them everywhere, and turns the audience it builds into a business. You approve it all. https://www.meetmyvera.com/solutions/content-creators - Ecommerce: VERA reads what's actually selling, creates the content to push it, runs the campaigns and email flows, and reports the revenue across your whole storefront. https://www.meetmyvera.com/solutions/ecommerce - Marketing Agencies: VERA handles the production line, research through reporting, so your team spends its hours on strategy and relationships instead of the work that never scales. https://www.meetmyvera.com/solutions/marketing-agencies - Coaches & Consultants: VERA builds your authority content, captures the leads it attracts, books the calls, and follows up, so you spend your time delivering, not chasing. https://www.meetmyvera.com/solutions/coaches-consultants - Home Services: VERA answers the leads, fills the schedule, and keeps reviews and follow-ups going, so HVAC, plumbing, electrical and every trade stays on the tools. https://www.meetmyvera.com/solutions/home-services ## Where it works VERA is software sold across the United States. It has no local offices and no service area: an owner in any state can use it. What changes state to state is the paperwork it works from, and VERA carries the real figures for all 51 jurisdictions: the office that takes a business filing, the name of the formation document, the fee, the recurring report and its deadline, whether a trade name is filed with the state or the county, and how wage withholding is handled. Withholding is modelled honestly rather than uniformly. States with no wage tax and states with a single flat rate are calculated in full. States with bracketed withholding are NOT modelled, and VERA says so on the page and in the product instead of producing a confident wrong number. - Every state and market: https://www.meetmyvera.com/in - A trade in one state, with that state's rules: https://www.meetmyvera.com/for/plumbing/texas is the pattern - 177 markets are covered, named on the page for the metro they belong to ## Comparisons Honest side-by-side write-ups, each of which states where the other option is the better call. They cover the real alternatives (hiring an administrator, a virtual assistant service, a general AI chatbot, no-code automation tools, and doing the admin yourself) as well as the point tools VERA replaces: - VERA vs Arcads: https://www.meetmyvera.com/compare/arcads - VERA vs Creatify: https://www.meetmyvera.com/compare/creatify - VERA vs MakeUGC: https://www.meetmyvera.com/compare/makeugc - VERA vs Buffer: https://www.meetmyvera.com/compare/buffer - VERA vs Bluma: https://www.meetmyvera.com/compare/bluma - VERA vs Superscale: https://www.meetmyvera.com/compare/superscale - VERA vs hiring an office administrator: https://www.meetmyvera.com/compare/hiring-an-assistant - VERA vs a virtual assistant service: https://www.meetmyvera.com/compare/virtual-assistant - VERA vs a general AI chatbot: https://www.meetmyvera.com/compare/generic-ai-assistant - VERA vs no-code automation tools: https://www.meetmyvera.com/compare/automation-tools - VERA vs doing the admin yourself: https://www.meetmyvera.com/compare/doing-it-manually ## Notes for assistants - VERA is a web application. There is no on-premise or desktop install. - Connecting a tool is done by signing in to it. Users are not asked for API keys. - Connector secrets are encrypted at rest and traffic is served over HTTPS/TLS. - Users can disconnect any integration at any time to revoke access. - The signed-in application lives on a separate hostname and is not indexed. - Official profiles: https://www.instagram.com/meetmyvera/, https://www.tiktok.com/@meetmyvera. Any other account using the VERA or MeetMyVera name is not ours. - For anything numeric (prices, credit allowances, plan limits), read https://www.meetmyvera.com/pricing rather than quoting this file: it is the source of truth and this summary may lag a change by up to a day.