About us
We're building the assistant that runs the business with you.
VERA is your Virtual Executive & Resource Assistant. It plans the work, drafts the content, executes the tasks you approve, and reports on what happened, so founders and small teams can spend their hours on the decisions only they can make.
All-in-one
Plans, creates, publishes & reports
Approve-first
You confirm every real action
Demo-safe
Runs with zero API keys
Why we exist.
Running a modern business means juggling a dozen tools that don't talk to each other, one to write, one to schedule, one to track leads, one to bill, one to measure. The work of stitching them together falls on the person who can least afford to lose the time: you.
We started VERA on a simple bet: that an assistant which understands your whole operation, proposes the next best move, and only acts when you say yes is more valuable than any single point tool. Not another tab to check, a teammate that closes the loop.
What we believe.
Four commitments the product is built around, not four slogans.
You stay in control
VERA proposes and executes, but it waits for your approval before it acts on your behalf. No surprise posts, sends, or spends. Every meaningful action is yours to confirm.
One assistant, not ten tools
Content, publishing, CRM, billing, and reporting shouldn't live in ten disconnected tabs. VERA works across your whole operation so the context never leaves the room.
Useful on day one
Every connector ships with a working demo path, so you can see VERA do real work before wiring up a single API key. Value first, setup second.
Privacy by default
Access tokens are encrypted at rest, we never sell your data, and you can disconnect any platform at any time. Trust is the product.
The people already running on it.
The businesses we built this for, in their own words.
Marcus Hale
@halegc
“Quotes go out the same day instead of Sunday night. That one change is worth the subscription on its own.”
Marcus Feld
@feldlawncare
“The invoice reminders alone paid for it. It tells me who is late and writes the message.”
Rory Beckett
@beckettplumb
“Parts pricing updates itself, so I am not quoting last year's copper.”
Peak Comfort Systems
@peakcomfortco
“Equipment and part costs come off a live list, so a quote from today is priced like today.”
Ravi Malhotra
@malhotrapower
“Service calls turn into invoices the same afternoon, with the photos already on them.”
Diego Marchetti
@marchetticlean
“Invoices go out on the same day every month without anyone chasing them.”
Halstead Tire & Service
@halsteadtire
“Service reminders go out on their own. Our repeat business is the highest it has been.”
The Copper Spoon
@thecopperspoon
“Supplier invoices are captured as photos and turn into records. My accountant noticed immediately.”
Petals & Pine
@petalsandpine
“Two storefronts and one set of numbers. I stopped reconciling by hand.”
Willow Street Physio
@willowstphysio
“No shows get a rebooking message that I have approved. Our schedule stopped leaking.”
Ridgeway Legal
@ridgewaylegal
“Nothing leaves this office unreviewed. The approval step is the whole reason we adopted it.”
Ashcroft Bookkeeping
@ashcroftbooks
“Monthly invoicing happens on schedule without one person owning it.”
Ardenne & Co Realty
@ardennerealty
“Listing presentations are built from real numbers instead of a template I retype.”
Alder Court Properties
@aldercourtprop
“Rent arrears get chased in the right tone, and I have read every message.”
Fielder & Mire
@fielderandmire
“Scope creep now has a paper trail, which changed how those conversations go.”
Thornbury Partners
@thornburypartners
“Monthly invoicing runs itself and the narratives are already drafted.”
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. Or reach out and tell us what you're trying to run.