Lansing, MI · Insurance Agencies
Insurance Agencies in Lansing, by the numbers.
The Census Bureau counted 216 insurance agencies and brokerages in the Lansing-East Lansing, MI Metro Area in 2023, employing 1,207 people with $77.3 million in annual payroll.
The local market.
Census Bureau, County Business Patterns 2023. Figures cover the whole metro area.
216
105th most of 387 US metro areas
1,207
5.6 per business, against 6.3 across all metros
$77.3 million
$64,065 per employee
87%
of businesses, against 89% across all metros
-1.4%
in the number of businesses (219 in 2022)
What the numbers say about Lansing.
- Lansing ranks 105th of 387 US metro areas by number of insurance agencies and brokerages.
- A typical business here is about the national size, with 5.6 employees.
- Pay runs below the metro average: $64,065 per employee a year, against $93,147.
- The number of businesses held about steady since 2022.
How VERA helps insurance agencies in Lansing.
The same product everywhere. It prepares the work and waits for your approval before anything goes out.
Quote intake that finishes
VERA replies to every quote request, asks for exactly the details your producers need, and sends a secure link to upload the current policy documents.
Follow up on every quote
Presented quotes are tracked from the day they go out, and VERA drafts a helpful follow-up before the prospect goes quiet.
Renewal outreach, weeks early
From the follow-up dates on each client, VERA drafts renewal review invites with booking times well before the renewal.
Questions
Insurance Agencies in Lansing
How many insurance agencies and brokerages are there in Lansing?
216 in the Lansing-East Lansing, MI Metro Area, according to the Census Bureau's County Business Patterns for 2023. Together they employed 1,207 people and paid $77.3 million in annual payroll.
Is the Lansing market for insurance agencies growing?
By number of businesses it held about steady between 2022 and 2023: from 219 to 216 (-1.4%).
What does VERA do for insurance agencies in Lansing?
VERA drafts the quotes, invoices, follow-ups and customer messages a Lansing business runs on, and waits for the owner's approval before anything goes out. It is the same software everywhere; this page adds the local numbers.
Insurance Agencies in other markets
Other Lansing markets
Source: U.S. Census Bureau, County Business Patterns 2023 and 2022, metropolitan statistical areas. The Bureau adds a small amount of noise to these figures to protect individual businesses. The category counted is insurance agencies and brokerages, which can be broader or narrower than the trade itself. About the data.
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. VERA proposes the work and waits for your approval before it acts.