Madison, WI · Insurance Agencies
Insurance Agencies in Madison, by the numbers.
The Census Bureau counted 295 insurance agencies and brokerages in the Madison, WI Metro Area in 2023, employing 1,350 people with $131.6 million in annual payroll.
The local market.
Census Bureau, County Business Patterns 2023. Figures cover the whole metro area.
295
79th most of 387 US metro areas
1,350
4.6 per business, against 6.3 across all metros
$131.6 million
$97,493 per employee
93%
of businesses, against 89% across all metros
-2.3%
in the number of businesses (302 in 2022)
What the numbers say about Madison.
- Madison ranks 79th of 387 US metro areas by number of insurance agencies and brokerages.
- Businesses here run smaller than average: 4.6 employees each, against 6.3 across all metros.
- The count fell by 7 businesses since 2022.
How VERA helps insurance agencies in Madison.
The same product everywhere. It prepares the work and waits for your approval before anything goes out.
Quote intake that finishes
VERA replies to every quote request, asks for exactly the details your producers need, and sends a secure link to upload the current policy documents.
Follow up on every quote
Presented quotes are tracked from the day they go out, and VERA drafts a helpful follow-up before the prospect goes quiet.
Renewal outreach, weeks early
From the follow-up dates on each client, VERA drafts renewal review invites with booking times well before the renewal.
Questions
Insurance Agencies in Madison
How many insurance agencies and brokerages are there in Madison?
295 in the Madison, WI Metro Area, according to the Census Bureau's County Business Patterns for 2023. Together they employed 1,350 people and paid $131.6 million in annual payroll.
Is the Madison market for insurance agencies growing?
By number of businesses it shrank between 2022 and 2023: from 302 to 295 (-2.3%).
What does VERA do for insurance agencies in Madison?
VERA drafts the quotes, invoices, follow-ups and customer messages a Madison business runs on, and waits for the owner's approval before anything goes out. It is the same software everywhere; this page adds the local numbers.
Insurance Agencies in other markets
Other Madison markets
Source: U.S. Census Bureau, County Business Patterns 2023 and 2022, metropolitan statistical areas. The Bureau adds a small amount of noise to these figures to protect individual businesses. The category counted is insurance agencies and brokerages, which can be broader or narrower than the trade itself. About the data.
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. VERA proposes the work and waits for your approval before it acts.