Boston, MA · Marketing Agencies
Marketing Agencies in Boston, by the numbers.
The Census Bureau counted 622 advertising and public relations agencies in the Boston-Cambridge-Newton, MA-NH Metro Area in 2023, employing 11,151 people with $1.2 billion in annual payroll.
The local market.
Census Bureau, County Business Patterns 2023. Figures cover the whole metro area.
622
12th most of 373 US metro areas
11,151
17.9 per business, against 12.2 across all metros
$1.2 billion
$103,478 per employee
72%
of businesses, against 80% across all metros
-2.2%
in the number of businesses (636 in 2022)
What the numbers say about Boston.
- Boston is in the top tenth of US metro areas by number of advertising and public relations agencies, 12th of 373.
- Businesses here run larger than average: 17.9 employees each, against 12.2 across all metros.
- Pay runs above the metro average: $103,478 per employee a year, against $95,445.
- The count fell by 14 businesses since 2022.
How VERA helps marketing agencies in Boston.
The same product everywhere. It prepares the work and waits for your approval before anything goes out.
Client reports that write themselves
VERA pulls performance across GA4, Meta, and Google Ads and drafts a clear weekly or monthly recap for each client - you approve and send.
Catch campaign problems early
VERA monitors ROAS, CPA, and pacing across every account and flags the campaigns going sideways before your client asks.
Keep content calendars on schedule
VERA drafts posts and captions per client and routes them for internal and client sign-off, so calendars never stall on you.
Questions
Marketing Agencies in Boston
How many advertising and public relations agencies are there in Boston?
622 in the Boston-Cambridge-Newton, MA-NH Metro Area, according to the Census Bureau's County Business Patterns for 2023. Together they employed 11,151 people and paid $1.2 billion in annual payroll.
Is the Boston market for marketing agencies growing?
By number of businesses it shrank between 2022 and 2023: from 636 to 622 (-2.2%).
What does VERA do for marketing agencies in Boston?
VERA drafts the quotes, invoices, follow-ups and customer messages a Boston business runs on, and waits for the owner's approval before anything goes out. It is the same software everywhere; this page adds the local numbers.
Marketing Agencies in other markets
Other Boston markets
Source: U.S. Census Bureau, County Business Patterns 2023 and 2022, metropolitan statistical areas. The Bureau adds a small amount of noise to these figures to protect individual businesses. The category counted is advertising and public relations agencies, which can be broader or narrower than the trade itself. About the data.
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. VERA proposes the work and waits for your approval before it acts.