Des Moines, IA · Hair Salons
Hair Salons in Des Moines, by the numbers.
The Census Bureau counted 249 beauty salons in the Des Moines-West Des Moines, IA Metro Area in 2023, employing 950 people with $34.9 million in annual payroll.
The local market.
Census Bureau, County Business Patterns 2023. Figures cover the whole metro area.
249
57th most of 386 US metro areas
950
3.8 per business, against 4.7 across all metros
$34.9 million
$36,755 per employee
90%
of businesses, against 87% across all metros
-1.2%
in the number of businesses (252 in 2022)
What the numbers say about Des Moines.
- Des Moines ranks 57th of 386 US metro areas by number of beauty salons.
- Businesses here run smaller than average: 3.8 employees each, against 4.7 across all metros.
- Pay runs above the metro average: $36,755 per employee a year, against $32,028.
- The number of businesses held about steady since 2022.
How VERA helps hair salons in Des Moines.
The same product everywhere. It prepares the work and waits for your approval before anything goes out.
Booking by stylist and service
Appointment types tied to the stylists who do them, with real durations and buffers, so a three-hour color is only offered where it fits.
Deposits on the services that need them
A pay link with your cancellation policy goes out for long color, extensions and bridal, and VERA tracks what has been paid.
Quotes from the consultation
Corrections and extensions priced from your own rates and sent as a link the client can accept, with the follow-up drafted if it sits.
Questions
Hair Salons in Des Moines
How many beauty salons are there in Des Moines?
249 in the Des Moines-West Des Moines, IA Metro Area, according to the Census Bureau's County Business Patterns for 2023. Together they employed 950 people and paid $34.9 million in annual payroll.
Is the Des Moines market for hair salons growing?
By number of businesses it held about steady between 2022 and 2023: from 252 to 249 (-1.2%).
What does VERA do for hair salons in Des Moines?
VERA drafts the quotes, invoices, follow-ups and customer messages a Des Moines business runs on, and waits for the owner's approval before anything goes out. It is the same software everywhere; this page adds the local numbers.
Hair Salons in other markets
Other Des Moines markets
Source: U.S. Census Bureau, County Business Patterns 2023 and 2022, metropolitan statistical areas. The Bureau adds a small amount of noise to these figures to protect individual businesses. The category counted is beauty salons, which can be broader or narrower than the trade itself. About the data.
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. VERA proposes the work and waits for your approval before it acts.