Madison, WI · Financial Advisors
Financial Advisors in Madison, by the numbers.
The Census Bureau counted 64 investment advice firms in the Madison, WI Metro Area in 2023, employing 169 people with $11.5 million in annual payroll.
The local market.
Census Bureau, County Business Patterns 2023. Figures cover the whole metro area.
64
62nd most of 354 US metro areas
169
2.6 per business, against 4.7 across all metros
$11.5 million
$67,929 per employee
95%
of businesses, against 93% across all metros
+1.6%
in the number of businesses (63 in 2022)
What the numbers say about Madison.
- Madison ranks 62nd of 354 US metro areas by number of investment advice firms.
- Businesses here run smaller than average: 2.6 employees each, against 4.7 across all metros.
- Pay runs below the metro average: $67,929 per employee a year, against $172,784.
- The number of businesses held about steady since 2022.
How VERA helps financial advisors in Madison.
The same product everywhere. It prepares the work and waits for your approval before anything goes out.
Discovery meetings, booked
Publish a booking page with only the times you are free. Each booking arrives as a request you confirm, and the prospect can move it from a link.
Documents in before the review
Send each client a secure link listing the statements you need. It works only for that request and stops working when it expires.
Recaps from your own words
Record the meeting in VERA or upload the audio. VERA writes up what was discussed and the next steps you named, for you to edit and approve.
Questions
Financial Advisors in Madison
How many investment advice firms are there in Madison?
64 in the Madison, WI Metro Area, according to the Census Bureau's County Business Patterns for 2023. Together they employed 169 people and paid $11.5 million in annual payroll.
Is the Madison market for financial advisors growing?
By number of businesses it held about steady between 2022 and 2023: from 63 to 64 (+1.6%).
What does VERA do for financial advisors in Madison?
VERA drafts the quotes, invoices, follow-ups and customer messages a Madison business runs on, and waits for the owner's approval before anything goes out. It is the same software everywhere; this page adds the local numbers.
Financial Advisors in other markets
Other Madison markets
Source: U.S. Census Bureau, County Business Patterns 2023 and 2022, metropolitan statistical areas. The Bureau adds a small amount of noise to these figures to protect individual businesses. The category counted is investment advice firms, which can be broader or narrower than the trade itself. About the data.
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. VERA proposes the work and waits for your approval before it acts.