Boston, MA · Gyms and Fitness Studios
Gyms and Fitness Studios in Boston, by the numbers.
The Census Bureau counted 1,010 fitness and recreational sports centers in the Boston-Cambridge-Newton, MA-NH Metro Area in 2023, employing 21,335 people with $447.5 million in annual payroll.
The local market.
Census Bureau, County Business Patterns 2023. Figures cover the whole metro area.
1,010
5th most of 385 US metro areas
21,335
21.1 per business, against 17.4 across all metros
$447.5 million
$20,973 per employee
53%
of businesses, against 57% across all metros
-2.1%
in the number of businesses (1,032 in 2022)
What the numbers say about Boston.
- Boston is one of the ten largest metro markets in the country for fitness and recreational sports centers, 5th of 385.
- Businesses here run larger than average: 21.1 employees each, against 17.4 across all metros.
- Pay runs above the metro average: $20,973 per employee a year, against $19,294.
- The count fell by 22 businesses since 2022.
How VERA helps gyms and fitness studios in Boston.
The same product everywhere. It prepares the work and waits for your approval before anything goes out.
Intro sessions on the booking page
Prospects book a trial into time a trainer is actually free, tied to the trainers who run them, and get a reminder before they come.
Follow up on every trial
VERA drafts a next-day follow-up with the right plan and a way to start, so a good first session does not go cold.
Memberships and packs that bill themselves
Monthly memberships and session packs run as automatic payments once the member authorizes them, with packs ending after a set number of payments.
Questions
Gyms and Fitness Studios in Boston
How many fitness and recreational sports centers are there in Boston?
1,010 in the Boston-Cambridge-Newton, MA-NH Metro Area, according to the Census Bureau's County Business Patterns for 2023. Together they employed 21,335 people and paid $447.5 million in annual payroll.
Is the Boston market for gyms and fitness studios growing?
By number of businesses it shrank between 2022 and 2023: from 1,032 to 1,010 (-2.1%).
What does VERA do for gyms and fitness studios in Boston?
VERA drafts the quotes, invoices, follow-ups and customer messages a Boston business runs on, and waits for the owner's approval before anything goes out. It is the same software everywhere; this page adds the local numbers.
Gyms and Fitness Studios in other markets
Other Boston markets
Source: U.S. Census Bureau, County Business Patterns 2023 and 2022, metropolitan statistical areas. The Bureau adds a small amount of noise to these figures to protect individual businesses. The category counted is fitness and recreational sports centers, which can be broader or narrower than the trade itself. About the data.
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. VERA proposes the work and waits for your approval before it acts.