Worcester, MA · Gyms and Fitness Studios
Gyms and Fitness Studios in Worcester, by the numbers.
The Census Bureau counted 115 fitness and recreational sports centers in the Worcester, MA Metro Area in 2023, employing 1,635 people with $33.1 million in annual payroll.
The local market.
Census Bureau, County Business Patterns 2023. Figures cover the whole metro area.
115
65th most of 385 US metro areas
1,635
14.2 per business, against 17.4 across all metros
$33.1 million
$20,268 per employee
66%
of businesses, against 57% across all metros
+8.5%
in the number of businesses (106 in 2022)
What the numbers say about Worcester.
- Worcester ranks 65th of 385 US metro areas by number of fitness and recreational sports centers.
- Businesses here run smaller than average: 14.2 employees each, against 17.4 across all metros.
- The market grew: 9 more businesses than in 2022.
How VERA helps gyms and fitness studios in Worcester.
The same product everywhere. It prepares the work and waits for your approval before anything goes out.
Intro sessions on the booking page
Prospects book a trial into time a trainer is actually free, tied to the trainers who run them, and get a reminder before they come.
Follow up on every trial
VERA drafts a next-day follow-up with the right plan and a way to start, so a good first session does not go cold.
Memberships and packs that bill themselves
Monthly memberships and session packs run as automatic payments once the member authorizes them, with packs ending after a set number of payments.
Questions
Gyms and Fitness Studios in Worcester
How many fitness and recreational sports centers are there in Worcester?
115 in the Worcester, MA Metro Area, according to the Census Bureau's County Business Patterns for 2023. Together they employed 1,635 people and paid $33.1 million in annual payroll.
Is the Worcester market for gyms and fitness studios growing?
By number of businesses it grew between 2022 and 2023: from 106 to 115 (+8.5%).
What does VERA do for gyms and fitness studios in Worcester?
VERA drafts the quotes, invoices, follow-ups and customer messages a Worcester business runs on, and waits for the owner's approval before anything goes out. It is the same software everywhere; this page adds the local numbers.
Gyms and Fitness Studios in other markets
Other Worcester markets
Source: U.S. Census Bureau, County Business Patterns 2023 and 2022, metropolitan statistical areas. The Bureau adds a small amount of noise to these figures to protect individual businesses. The category counted is fitness and recreational sports centers, which can be broader or narrower than the trade itself. About the data.
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. VERA proposes the work and waits for your approval before it acts.