Denver, CO · Gyms and Fitness Studios
Gyms and Fitness Studios in Denver, by the numbers.
The Census Bureau counted 553 fitness and recreational sports centers in the Denver-Aurora-Centennial, CO Metro Area in 2023, employing 9,124 people with $187.6 million in annual payroll.
The local market.
Census Bureau, County Business Patterns 2023. Figures cover the whole metro area.
553
15th most of 385 US metro areas
9,124
16.5 per business, against 17.4 across all metros
$187.6 million
$20,560 per employee
56%
of businesses, against 57% across all metros
+4.5%
in the number of businesses (529 in 2022)
What the numbers say about Denver.
- Denver is in the top tenth of US metro areas by number of fitness and recreational sports centers, 15th of 385.
- A typical business here is about the national size, with 16.5 employees.
- The market grew: 24 more businesses than in 2022.
How VERA helps gyms and fitness studios in Denver.
The same product everywhere. It prepares the work and waits for your approval before anything goes out.
Intro sessions on the booking page
Prospects book a trial into time a trainer is actually free, tied to the trainers who run them, and get a reminder before they come.
Follow up on every trial
VERA drafts a next-day follow-up with the right plan and a way to start, so a good first session does not go cold.
Memberships and packs that bill themselves
Monthly memberships and session packs run as automatic payments once the member authorizes them, with packs ending after a set number of payments.
Questions
Gyms and Fitness Studios in Denver
How many fitness and recreational sports centers are there in Denver?
553 in the Denver-Aurora-Centennial, CO Metro Area, according to the Census Bureau's County Business Patterns for 2023. Together they employed 9,124 people and paid $187.6 million in annual payroll.
Is the Denver market for gyms and fitness studios growing?
By number of businesses it grew between 2022 and 2023: from 529 to 553 (+4.5%).
What does VERA do for gyms and fitness studios in Denver?
VERA drafts the quotes, invoices, follow-ups and customer messages a Denver business runs on, and waits for the owner's approval before anything goes out. It is the same software everywhere; this page adds the local numbers.
Gyms and Fitness Studios in other markets
Other Denver markets
Source: U.S. Census Bureau, County Business Patterns 2023 and 2022, metropolitan statistical areas. The Bureau adds a small amount of noise to these figures to protect individual businesses. The category counted is fitness and recreational sports centers, which can be broader or narrower than the trade itself. About the data.
See what VERA can do for your business.
Try it with the built-in demo data, no credit card, no API keys. VERA proposes the work and waits for your approval before it acts.