vera / plumbing / dashboardlive
Home
Dashboard
Command Center
Sales
Intelligence
Marketing
Automation
Workspace
Today, for plumbers
everything waiting on you, in one place
2 to approve
6
Waiting on your approval
16
Drafted and ready
$5,500
In play right now
Needs your attention
Today
New lead · after-hours call
Approved and sent
Approved
Today
Morning Briefing
Today's priorities
Review
Money
Quote follow-up · Water heater
Quote sent 4 days ago
$2,400Review
+3 more waiting
Recently
just nowApproved: New lead · after-hours call
6:30 AMYour briefing is ready
7:00 AMApprove the morning batch
Throughout the dayVERA keeps things moving
6:00 PMGo home
Nothing reaches a customer without your approval.

Powering plumbing companies from first call to full fleet

Stop wearing every hat

Stop wearing every hat.

You didn't become a plumber to spend your nights on the phone and the paperwork. VERA takes the office work off your plate.

Missed-call follow-up

Every after-hours call that goes to voicemail is a job someone else lands. VERA drafts an instant text back so the lead doesn't move on.

Dispatch & scheduling

VERA spots double-bookings and on-call conflicts before they turn a burst-pipe emergency into an angry review.

Quote follow-up

Repipes and water heaters don't sell themselves. VERA tracks every open quote and drafts the nudge at the right time.

Invoices

Know exactly who hasn't paid and send friendly reminders in seconds - instead of chasing checks next weekend.

Maintenance plans

Never let a service agreement lapse. VERA flags renewals coming due and drafts the reminder to rebook.

Reviews & daily briefing

Start every morning knowing what needs you, and capture a review after each call - without lifting a finger.

The whole job

Your business runs on approval.

Three simple steps. Nothing happens automatically.

vera / plumbing / today01 · Watch
Home
Sales
Leads & Pipeline
Customers
Estimates
Jobs
Invoices
Intelligence
Marketing
Automation
Workspace
Waiting for your approval
VERA drafted these, you decide
ready
TodayNew lead · after-hours call
Missed call 11:42 PM · burst pipe
  • Draft text back
  • Offer first-available slot
  • Flag for on-call tech
TodayMorning Briefing
Today's priorities
  • 3 quotes need follow-up
  • 2 invoices overdue
  • 6 maintenance plans due
  • 1 dispatch conflict
Approve allor open any one of them and change it first

Ask in plain words. Get the paperwork back.

6 documents plumbers actually send, set up with your business details, your pricing, and your branding.

vera / plumbing / documents6 templates
Home
Sales
Intelligence
Marketing
Automation
Workspace
Documents
the paperwork plumbers actually send
ready
Quote a 50-gallon water heater swap.
Quote · 9 line itemsAwaiting approval

VERA prices the unit, permit, haul-away, and labor from your price book, adds the financing line, and holds the quote until you approve it.

Review and sendnothing leaves until you say so
In your library
Service Call Quote
Estimate
Water Heater Replacement Quote
Estimate
Repipe Proposal
Proposal
Service Invoice
Invoice
Maintenance Plan Agreement
Agreement
+1 more

Reply · SMS draft

Somebody called at midnight about a burst pipe.

A text back offering your first-available slot and the after-hours rate, drafted and waiting for your tap before it sends.

List · 6 renewals drafted

Who's due to renew their maintenance plan?

Every membership expiring this month, each with a renewal reminder and a booking link drafted and held for approval.

Requests · 5 drafted

Ask yesterday's customers for a review.

A short review request per completed service call, matched to the tech who ran it and queued for your okay.

Automation

VERA can work. You still control what leaves the business.

The same gate applies to every plumber workflow on this page.

  1. 01VERA prepares

    Drafts the quote, the follow-up, the invoice, the schedule change.

  2. 02You review

    See the numbers, the wording, and exactly who it goes to.

  3. 03Approval

    Approve, edit, or decline. Let the routine ones run on your rules.

  4. 04Customer

    Only approved work ever leaves the business.

Nothing runs without your approval

Every action is a proposal first.

No surprise charges

Cancel before the trial ends and pay nothing.

No lock-in

Export your data, disconnect any tool, any time.

Encrypted and private

TLS in transit, tokens encrypted at rest, never sold.

Illustrative, how plumbers use VERA
“Running a plumbing company means you're the dispatcher, the estimator, and the collections department all at once. VERA takes the office work off my plate - texting back after-hours calls, following up on quotes, reminding people about invoices, and chasing plan renewals. I stay in control by approving everything, but I'm not stuck at the kitchen table every night.”

Marcus Feldman

Owner, Plumbing

14 hrs

of office work off your week

Typical owner-operator estimate

Minutes

to answer an after-hours call

Illustrative: the reply is drafted the moment the call is missed

24%

more quotes turned into booked calls

Illustrative figure when every quote gets a timely follow-up

Illustrative outcomes based on the desk work VERA takes on. Your results depend on your business.

Illustrative, awaiting verified customer stories

The people already running on it.

Owners who stopped doing the paperwork at night.

Garrett Lowe

@lowepipeworks

“Every service call gets invoiced the day we close it. Our receivables went from forty days to about nine.”

Anchor Plumbing

@anchorplumbingco

“Emergency calls used to blow up the schedule. The reshuffle is drafted before I have finished the call.”

Vanessa Cho

@chodrainservice

“Options good, better and best come out priced and formatted. Customers pick faster when it looks like that.”

Rory Beckett

@beckettplumb

“Parts pricing updates itself, so I am not quoting last year's copper.”

Truline Mechanical

@trulinemech

“The tech files the photos and the invoice from the truck. The office never rekeys anything.”

Miriam Kessler

@kesslerplumbing

“Water heater replacements come with a proper written quote now instead of a number over the phone.”

Owen Traeger

@traegerpipe

“Follow up on the jobs people did not book happens on its own. We win a couple back every week.”

Bluewater Plumbing

@bluewaterplumb

“Maintenance agreements renew on schedule instead of whenever somebody remembers the spreadsheet.”

Deshawn Pierce

@piercedrain

“Nothing is sent to a customer until I have read it. That was the deal breaker for me until I saw the approval queue.”

Kate Vasquez

@vasquezplumbingco

“Dispatch, invoice and payment link are one flow. The customer pays before the van leaves.”

Hollis & Son Plumbing

@hollisandson

“Two trucks, no office staff, and the paperwork is still current at the end of every day.”

Jonah Reyes

@reyesrepipe

“Repipe estimates that took me two nights now take one sitting, and I stopped underbidding them.”
Works with your tools

Most popular with plumbers.

Connect your dispatch, invoicing, and booking tools so VERA works from your real calls, quotes, and service jobs.

Start free
Housecall ProQuickBooks OnlineStripeGoogle CalendarFacebookCalendlyMailchimpPayPalClover POSService FusionFieldPulse
ServiceTitanGoogle Business ProfileJobberInstagramSquareGoogle AdsYouTubeAuthorize.netJobNimbusServiceM8Tradify

Sign in once, no API keys. VERA reads only what you approve. Logos indicate available integrations, not partnerships.

Browse all 157 integrations

Simple plans, clear value

Plans that grow with your fleet.

Every plan starts with a free trial. Below are VERA's standard plans - pick the one that fits your business.

Starter

Perfect for owner-operators

Growth

For growing teams

Pro

For established plumbing companies with multiple trucks

Starter

1,000 credits

For solo business owners testing VERA

$29/mo

Billed monthly · cancel anytime

Draft and approve everyday work in one place.

Start 7-day trial

No credit card required. Cancel anytime. You keep your data and integrations.

Team members
Not included
Connected integrations
5 accounts
Automation
Manual approval
Recommended

Growth

2,500 credits

For active small businesses

$49/mo

Billed monthly · cancel anytime

Run recurring campaigns and lead workflows on autopilot, with approval.

Start 7-day trial

No credit card required. Cancel anytime. You keep your data and integrations.

Team members
3 included, add more
Connected integrations
15 accounts
Automation
Auto-pilot + guardrails

Pro

10,000 credits

For power users, agencies & multi-brand teams

$149/mo

Billed monthly · cancel anytime

Manage many brands and a team with roles and permissions.

Start 7-day trial

No credit card required. Cancel anytime. You keep your data and integrations.

Team members
10 included, unlimited extra
Connected integrations
50 accounts
Automation
Advanced + roles
Feature comparison across the Starter, Growth, and Pro plans
What you getStarterGrowthPro
Team seats included1310
Scheduled or automated tasks25 / mo150 / mo1,500 / mo
Approval workflowManual approvalAdvanced + auto-pilot rulesAdvanced + roles
Social, email & reply drafting
Research + proposal draftsBasicFullFull
Content calendar + scheduling
Recurring workflows & auto-pilot rules
Extra seats beyond the included onesUp to 10Unlimited
Reusable workflow templates
Approval roles & team permissions
Task history30 days6 months12 months
SupportStandardPriorityPriority

Start with trial credits for 7 days. Upgrade anytime to unlock your selected plan’s full monthly credits, automations, integrations, and team features. No commitment during your trial. How credits work

What credits get you

Real per-action costs from the product.

  • Draft a post, email, or reply3 credits
  • Create a full content calendar25 credits
  • Research your competitors25 credits
  • Analyze business data or a report20–50 credits
  • Run an approved automation5–25 credits
  • Heavy agent task (web + tools)50–150 credits

Your plan’s monthly credits work across all of these, mix and match drafts, research, and automations however you like.

How credits work

Open any question for the detail.

What uses credits?

AI work: drafting content, research, analysis, and running approved automations. Simple chats cost the least; heavy agent tasks cost more.

Do unused credits roll over?

Your monthly plan allowance resets each billing cycle. Credit packs you buy separately roll over and don't expire.

Can I buy more credits?

Yes, add credit packs anytime (from $10 for 500 credits), or turn on auto top-up so work never stalls.

What are the plan limits?

Each plan includes a set number of seats, connected integrations, and scheduled tasks (see each card). Approval and automation capabilities also step up by plan.

What does that look like in practice?

Using the per-action costs above, Growth's 2,500 monthly credits cover roughly 800 drafted posts, or 100 competitor research runs, or 100 full content calendars a month, mix and match however you work.

What do I get during the 7-day trial?

A limited pool of trial credits to explore VERA, enough to evaluate it, not the full paid allowance. Upgrade anytime and your selected plan's full monthly credits and features unlock immediately.

What happens when I run out of credits?

The next AI action pauses before it runs (nothing is half-charged) and VERA prompts you to buy a credit pack or upgrade your plan. Work already completed is unaffected, and your monthly credits refill at the start of the next billing cycle. Turn on auto top-up and VERA adds a pack automatically so nothing stalls.

Answers first

Frequently asked questions.

Will VERA contact my customers without permission?

No. VERA never sends a text, books a call, or charges a card on its own. It drafts everything and waits - you approve, edit, or decline every action.

Does it work with Housecall Pro?

Yes. VERA connects to Housecall Pro, QuickBooks, Google Calendar, Google Business Profile, Stripe, and the other tools plumbing companies already run on. You connect by signing in - no API keys.

Can VERA handle after-hours and missed calls?

Yes. When a call goes unanswered, VERA drafts an instant text back and offers your first-available slot, then flags true emergencies for your on-call tech. Nothing sends until you approve it.

Can it follow up on quotes for water heaters and repipes?

That's one of the first things plumbers turn on. VERA tracks every open quote and proposes the follow-up text or email at the right time, so estimates turn into booked jobs.

Can VERA manage maintenance plans and memberships?

Yes. VERA watches your service agreements, flags renewals coming due, and drafts the reminder to rebook the visit - keeping your recurring revenue on track.

Can it remind customers about unpaid invoices?

Yes. VERA watches your invoices, flags what's overdue, and drafts a friendly reminder with a pay-online link. Nothing sends until you approve it.

Can I review everything before it happens?

Always. VERA is approval-first by design: propose → approve → execute. Nothing external happens without your say-so, and every action is logged.

Still have questions? Talk to us.

Ready when you are

Stop spending every evening catching up on office work.

See how VERA saves your plumbing company hours every week - while you approve every move.

  • No credit card required
  • You approve every action
  • Cancel anytime

Not quite your business?

VERA is set up differently for every trade. Pick the one that fits yours.