Keep your hands in the dough.
VERA keeps up with the orders.
VERA quotes custom cakes and large orders, collects the deposit, bills your wholesale accounts, answers the business phone during the rush, and drafts today's posts, while you approve every action.
No credit card required · You approve every action · Keep your register and ordering as they are
Built for counter-service cafes, bakeries, and roasters
Stop keeping the order book on sticky notes.
The baking is the easy part. The desk work around it, quotes, deposits, wholesale billing, and the phone, is what eats the afternoon.
Custom orders on scraps of paper
A cake order taken over the counter lives on a ticket until someone loses it. VERA turns each one into a quote with the pickup date, the details, and the price.
Deposits nobody collected
A no-show on a three-tier cake is ingredients and a morning gone. VERA attaches the deposit link to the quote and flags any order still unpaid before the bake day.
The phone during the rush
Nobody can answer at 7:45 AM. Vera, the receptionist on your business number, answers from your notes and takes a message for everything else.
Wholesale billing that slips
The offices and cafes you supply pay late when the invoice goes out late. VERA bills each account from its delivery schedule and drafts the reminder.
A feed that goes quiet
The case looks best at 7 AM, which is exactly when nobody has a minute for a caption. VERA drafts the post from your photo.
The holiday crunch
Pies, cookie trays, and yule logs all land in the same two weeks. VERA keeps every order, pickup window, and balance on one list.
Your counter runs on approval.
Three simple steps. Nothing reaches a customer until you say so.
Tell VERA what you need. What comes back is a finished document, not a blank form.
6 documents cafes and bakeries actually send, set up with your business details, your pricing, and your branding.
Post · 2 platforms
“Post the croissants that just came out.”
A caption written around this morning's bake and your photo, held for your okay before it is scheduled to Instagram and Facebook.
Invoices · 4 drafted
“Bill the wholesale accounts for this week.”
One invoice per account built from this week's delivery jobs, each with a pay link, and a reminder drafted for the two still unpaid from last week.
Reminders · 3 drafted
“Which cake orders still owe a deposit?”
Every upcoming order with no deposit received, sorted by pickup date, each with a friendly reminder and the deposit link ready to send.
VERA can work. You still control what leaves the business.
The same gate applies to every cafes and bakerie workflow on this page.
- 01VERA prepares
Drafts the quote, the follow-up, the invoice, the schedule change.
- 02You review
See the numbers, the wording, and exactly who it goes to.
- 03Approval
Approve, edit, or decline. Let the routine ones run on your rules.
- 04Customer
Only approved work ever leaves the business.
Nothing runs without your approval
Every action is a proposal first.
- No surprise charges
- Start with no card. If you add one for a longer trial, cancel before it ends and you pay nothing.
- No lock-in
- Export your data, disconnect any tool, any time.
- Encrypted and private
- TLS in transit, tokens encrypted at rest, never sold.
VERA for Cafes and Bakeries, in plain terms.
The questions people ask before they sign up, answered without the sales pitch.
What is VERA?
VERA is an AI business operations assistant for cafes and bakeries. It prepares quotes, invoices, follow-ups, scheduling changes, marketing content, customer messages and reports using the tools your business already uses. VERA works approval-first: it drafts the work and shows it to you, and nothing is sent, posted, booked or charged until you approve it.
Who is VERA for?
VERA is built for owner-operated and small-team businesses that run on jobs, quotes and invoices, and for the person in that business who does the office work after hours. It ships tailored setups for trades and home services, professional services, agencies, property and real estate, retail, hospitality, healthcare and auto repair.
How does VERA work?
VERA follows four steps: propose, approve, execute, log. You describe what you need in plain English, or VERA spots the work itself from your jobs and messages. It drafts the result and puts it in an approval queue. You approve, edit or reject it. Only then does VERA send it, and it records what it did.
Will VERA contact my customers without my permission?
No. Every message, quote, invoice, post and reminder that leaves your business waits in an approval queue until you approve it. You can turn on automatic sending for specific routine tasks, but only under rules you set yourself, and the default for everything is off. Every action VERA takes is written to an activity log you can read.
What software does VERA work with?
VERA connects to the accounting, calendar, payment, messaging, review and social tools most small businesses already run, including QuickBooks, Google Calendar, Gmail, Outlook, Stripe, Square, Instagram, Facebook and Mailchimp. You connect a tool by signing in to it, not by pasting API keys, and you can disconnect any of them at any time.
How much does VERA cost?
VERA has a free tier and four paid plans: Starter at $49 a month, Pro at $99 a month, Business at $199 a month and Agency at $399 a month. Every plan carries a month of AI work, connected integrations, scheduled tasks and team seats, and they differ by how much of each. The cheapest paid plan is Starter at $49 a month, and annual billing costs less than monthly.
What does VERA not do?
VERA does not act on your behalf without approval, and it does not replace your accountant, your lawyer or your licensed trades work. It does not file your taxes, sign contracts for you, or make decisions about hiring or firing. It is a web application only, with no desktop install, and it is sold in the United States.
Most popular with cafes and bakeries.
Connect your payments, social, and calendar so VERA works from your real orders, pickups, and sales.
Sign in once, no API keys. VERA reads only what you approve. Logos indicate available integrations, not partnerships.
Browse all 160 integrationsOne application for almost everything the business runs on.
Quoting, jobs, invoicing, customers, scheduling and marketing in one place, sharing the same data. No stack of six tools that do not talk to each other, and no re-typing the same job into three of them.
Sales
- Leads and pipeline
- Estimates and proposals
- Customers and CRM
- Jobs
Money
- Invoices and payments
- Expenses
- Mileage
- Financials
Work
- Scheduling and calendar
- Tasks
- Team
- Files and knowledge
Growth
- Content and social
- Reports
Missing something? We are proud to build it.
If a feature is missing and it would help a large part of our customer base, we add it. Tell us what you are stuck doing somewhere else and it goes on the roadmap. The requests that would help the most businesses get built first, and they ship to everyone on your plan at no extra cost.
Is VERA the right call for you?
Including the cases where the answer is no. Those are the ones worth reading.
Is VERA right for my business?
VERA fits best when the office work is the bottleneck: quotes going out late, follow-ups not happening, invoices sitting unpaid, and nobody on payroll to chase them. It suits cafes and bakeries with one to about twenty-five people. If your admin is already fully covered by staff you trust, VERA has less to add.
How is VERA different from a general AI assistant like ChatGPT?
A general assistant writes text in a chat window and then you copy it somewhere. VERA is connected to your business: it reads your real jobs, customers, quotes and invoices, produces work inside those records, and can send it once you approve. It also keeps an approval queue and an activity log, which a chat window has no concept of.
How is VERA different from hiring a virtual assistant?
A virtual assistant is a person you hire, train, schedule and pay by the hour, typically several hundred to a few thousand dollars a month. VERA is software starting at $49 a month that works instantly, at any hour, and never needs handover notes. A person handles judgement and phone calls better; VERA handles volume and consistency better.
Is VERA safe to use with customer data?
Connector credentials are encrypted at rest, traffic is served over HTTPS, and you can disconnect any integration at any time to revoke access. VERA reads only what you connect and only writes what you approve. You can export your data and delete your account. The published security page states plainly what is in place and what is not yet.
Can I try VERA before paying?
Yes. There is a free tier that runs with no payment details, and a 7-day trial of the Business feature set. VERA also ships demo data for every connector, so you can watch it draft a quote, an invoice and a follow-up before connecting a single account. You can cancel at any time and export your data on the way out.
Longer side-by-side write-ups: VERA compared with hiring an office administrator, VERA compared with a virtual assistant service, VERA compared with a general AI chatbot, and every VERA comparison. Plan detail and current prices are on the VERA pricing page.
Plans that grow with your bake list.
Every plan starts with a free trial. Below are VERA's standard plans, pick the one that fits your shop.
Starter
For a single counter and one oven
Pro
For busy cafes with a small team
Business
For bakeries running wholesale routes
Agency
For owners running several cafes or bakery locations
Starter
For solo business owners testing VERA
Billed monthly · cancel anytime
Draft and approve everyday work in one place.
Start free trialNo credit card required. Cancel anytime. You keep your data and integrations.
- Team members
- Just you
- Connected integrations
- 5 accounts
- Automation
- Manual approval
Pro
For active small businesses
Billed monthly · cancel anytime
Run recurring campaigns and lead workflows on autopilot, with approval.
Start free trialNo credit card required. Cancel anytime. You keep your data and integrations.
- Team members
- 3 included, add more
- Connected integrations
- 15 accounts
- Automation
- Auto-pilot + guardrails
Business
For growing operations running more than one business
Billed monthly · cancel anytime
Run a few businesses and a bigger crew with roles and permissions.
Start free trialNo credit card required. Cancel anytime. You keep your data and integrations.
- Team members
- 10 included, unlimited extra
- Connected integrations
- 50 accounts
- Automation
- Advanced + roles
Agency
For agencies and operators running a portfolio
Billed monthly · cancel anytime
Every business you run, one approval queue, no monthly cap on automatic work.
Start free trialNo credit card required. Cancel anytime. You keep your data and integrations.
- Team members
- 25 included, unlimited extra
- Connected integrations
- Unlimited
- Automation
- Uncapped + roles
Starter
- Team seats included
- 1 (you)
- Businesses under one account
- 1
- Scheduled or automated tasks
- 25 / mo
- Approval workflow
- Manual approval
- Social, email & reply drafting
- Research + proposal drafts
- Basic
- Content calendar + scheduling
- –
- Recurring workflows & auto-pilot rules
- –
- Extra seats beyond the included ones
- –
- Reusable workflow templates
- –
- Approval roles & team permissions
- –
- Task history
- 30 days
- Support
- Standard
Pro
- Team seats included
- 3
- Businesses under one account
- 1
- Scheduled or automated tasks
- 150 / mo
- Approval workflow
- Advanced + auto-pilot rules
- Social, email & reply drafting
- Research + proposal drafts
- Full
- Content calendar + scheduling
- Recurring workflows & auto-pilot rules
- Extra seats beyond the included ones
- Up to 10
- Reusable workflow templates
- –
- Approval roles & team permissions
- –
- Task history
- 6 months
- Support
- Priority
Business
- Team seats included
- 10
- Businesses under one account
- 3
- Scheduled or automated tasks
- 1,500 / mo
- Approval workflow
- Advanced + roles
- Social, email & reply drafting
- Research + proposal drafts
- Full
- Content calendar + scheduling
- Recurring workflows & auto-pilot rules
- Extra seats beyond the included ones
- Unlimited
- Reusable workflow templates
- Approval roles & team permissions
- Task history
- 12 months
- Support
- Priority
Agency
- Team seats included
- 25
- Businesses under one account
- 10
- Scheduled or automated tasks
- No monthly cap
- Approval workflow
- One queue, every business
- Social, email & reply drafting
- Research + proposal drafts
- Full
- Content calendar + scheduling
- Recurring workflows & auto-pilot rules
- Extra seats beyond the included ones
- Unlimited
- Reusable workflow templates
- Approval roles & team permissions
- Task history
- 12 months
- Support
- Priority
Start free for 7 days. Upgrade any time to unlock your plan’s full allowance, automations, integrations, and team features. No commitment during your trial. What a plan covers
- Free plan
- Where an account lands if the trial ends without a plan: 3 approved actions every 30 days, one connected integration, nothing deleted.
What a plan covers
Every plan carries a month of AI work. Everything you do with your own records is unmetered, so the only thing a heavy month can slow down is new drafting.
Uses your month of AI work
- Drafting a quote, an estimate, or a material takeoff
- Writing a customer reply, a follow-up, or a proposal
- Posts, captions, and a content calendar written for you
- Reading an invoice or a receipt you scanned in
- Research on your market and your competitors
- Reports and analysis of how the business is doing
Never touches it
- Sending a quote or an invoice you already approved
- Taking a payment and recording what came in
- Jobs and appointments moving through the calendar
- Reading, editing, and exporting your own records
- Connecting a tool, and everything it syncs in
- Adding people to the team and setting their access
Good to know
Open any question for the detail.
What are the plan limits?
Each plan includes a set number of seats, connected integrations, and scheduled tasks (see each card). Approval and automation capabilities also step up by plan.
What happens in a really busy month?
If you reach the end of a month's AI work, new drafting pauses and nothing else changes. Your data stays put, everything you already approved still runs, and your allowance refills at the start of the next billing cycle.
What do I get during the 7-day trial?
Enough AI work to put VERA through a real week of your own jobs, which is less than a paid month. Upgrade any time and your plan's full allowance and features unlock immediately.
How do I know how much I have left?
Your account header shows how much of the month is left, and the Usage page lists every job VERA has run and what it took. Nothing is spent without appearing there.
Frequently asked questions.
Is VERA a point-of-sale or online ordering system?
No. Keep your register and however customers order today. VERA handles the work around them: quotes for custom and large orders, deposits, invoices, the business phone, and your posts. If you use Square, VERA can read your sales for reports.
Will VERA message customers without my permission?
No. VERA drafts quotes, reminders, and posts, then waits for you to approve, edit, or decline. The only exception is a routine task you have explicitly allowed to run on its own under rules you set.
Can it take a deposit on a cake order?
Yes. The quote goes out as a link the customer can accept from their phone, with a card payment link for the deposit. VERA flags any order whose deposit has not arrived before the bake day.
Can it answer the phone during the morning rush?
Yes. VERA gives your business a number for calls and texts, and Vera, the receptionist, answers it from the details you wrote down: hours, menu notes, allergens policy, order lead times. When she cannot help, she takes a message, and every call lands in your Inbox.
Can it bill our wholesale accounts?
Yes. Set each account's delivery as a repeating job and VERA plans the visits ahead and drafts the invoice from them. Accounts that agree can be put on automatic payments, which begin once they authorize them.
Does it work with Square?
Yes. VERA connects to Square to read your payments and orders for reports, and to Stripe, Instagram, Facebook, Mailchimp, and Google Calendar. You connect by signing in, no API keys.
Can I review everything before it happens?
Always. VERA is approval-first by design: propose → approve → execute. Nothing external happens without your say-so, and every action is logged.
Still have questions? Talk to us.
Not quite your business?
VERA is set up differently for every trade. Pick the one that fits yours.
Contractors & Trades
Professional Services
Property & Real Estate
Healthcare & Auto
Beauty, Wellness & Fitness
Events, Creative & Education
Stop writing orders on the back of receipts.
See how VERA keeps custom orders, deposits, and wholesale billing on track, while you approve every move.
- No credit card required
- You approve every action
- Cancel anytime
By state
VERA for cafes and bakeries, state by state
The product is the same everywhere. What changes is the paperwork: the office that takes your filing, the fee, the report deadline, and how wages are withheld. Each page below carries the real figures for that state.